Do you want to provide relevant messages to your customers, but are frustrated by the long turn-around times to get them into production? Most organizations would agree that sending targeted and personalized communications to customers increases loyalty and ROI, but cumbersome processes make it difficult to achieve this benefit.
Producing personalized multi-channel communications that are targeted to the customer level can be complex. Business users need to rely on IT to manage communication changes and the lack of real-time proofing methods, approval processes and audit trails can lead to issues with accuracy, compliance, and brand integrity.
Personalize and target content to your customers
That is why Prinova developed Messagepoint, a centralized web-based platform. Messagepoint lets you control the entire messaging lifecycle for all print or digital communications, without requiring IT. You can now deliver messages to who you want, when you want and how you want – quickly and easily.
With Messagepoint, you can create personalized content using graphics, text and customer data. Content management and multilingual models enable you to manage complex message variations. Targeting rules written in plain language ensure that your messages go to the right person. With real-time proofing functionality and an automated approval process, you can even review multiple content variations before they go live. Messagepoint connects to your key enterprise delivery systems, including composition engines like HP Exstream and GMC, and email systems like Exact Target to get your messages into production.