Communicate One-to-one with Customers

Existing customer touchpoints, like bills, statements, and welcome kits, are some of the most effective ways of communicating key messages – promotional, educational or regulatory – to customers.

Customer Touchpoints

• Reach your entire customer base, typically each month.
• Are important documents that are frequently viewed and reviewed.
• Contain “whitespace” or room that can be used to carrying additional content.
• Can be highly cost effective as carriers of multiple messages.
• Can reduce your overall communication costs.
• Can be highly personalized and targeted using Messagepoint.

The key to successful customer communications is relevance – you know your customers, so speaking to them in a targeted way, addressing them as individuals, with specific needs, will help drive the necessary conversation required to help you drive customer behavior that drives revenue.

Messagepoint is the customer communications platform that enables business and marketing stakeholders to own targeted communications, while integrating with IT owned processes for touchpoint composition and delivery.

Messagepoint Allows You To

• Collaborate on messaging content (graphical, text) – including targeting, personalization, timing and prioritization of individual messages.
• Set up and manage multi-touchpoints to control the flow of content onto message zones (whitespace).
• Ensure content is validated and approved before being delivered.
• Generate very large volumes of highly personalized content to send to the email or print delivery system.