Measuring Your Return on Investment

Messagepoint offers a strong return on investment that is tied to:

1. Greater Effectiveness As A Result Of:
   • More targeted, relevant communications to customer base.
   • Reaching customers using through their preferred touchpoints: online, email, or print, with the same consistent approach.
2. Significant Time And People Cost Savings As A Result Of:
   • Greater efficiency by letting business users collaborate, create, approve, and manage their own changes to integrated multi-channel communications.
   • Leveraging data and digital assets from existing enterprise systems, without tying up IT.
   • Applying sophisticated targeting rules, without requiring programming skills.
   • Delivering consistent, targeted and personalized message content to any touchpoint such as print, email, web, or SMS as needed, without redundancy.
   • Seamlessly integrating with your HP-Exstream or GMC PrintNet composition infrastructure.
   • Freeing up your scarce IT and HP-Exstream resources to focus on other business-critical tasks.
3. Reduced Mail And Print Costs As A Result Of:
   • Consolidating existing documents and mailings into highly personalized and effective touchpoints.
   • Reducing the reliance upon inserts by facilitating the insertion of targeted messaging into touchpoints.
4. Reduced Call Center Costs:
   • Reduction in volume and duration of calls into your call center through clearer, more targeted messaging.