The Path to Repeatable Success
Plan
Key to Messagepoint’s power is the ability for business users and marketers to collaborate in a environment for creating and managing touchpoints — from printed credit statements, bills, direct marketing collateral, to electronic collateral like email and webpages – including message content, and timing and targeting — all from a Web browser. Unique to Messagepoint is the ability to independently plan, coordinate and execute communication campaigns that insert targeted, highly personalized messages (text and graphics) into what have traditionally been static communications media, without impacting production runs.
Author
Puts content management safely in the hands of business users, without giving up control of the design integrity of the touchpoint. A rich multilingual content authoring environment, including styled text, variable content, spell-check, and insertion of placeholders for variable substitution. Both text and image based content can be delivered, as well as multiple pieces of text and image content delivered as inseparable parts of a larger piece of content. Content can be ordered, prioritized, configured as optional or mandatory, and content alternatives can be chosen dynamically based on recipient data such as language, and location.
Target
Your customer database can be sliced and diced to pull just the right audience for a specific touchpoint delivery. Target content based on your customers individual profile to ensure that it has a better chance of being read, reviewed and acted upon. Messagepoint provides an intuitive, natural language interface for business users to target campaign-driven content. Predefined customer segments or target groups may be included or excluded from qualifying for content, and can be combined very flexibly, even by less sophisticated users. Campaign-driven content can also be configured for delivery only during specific time periods. Also with Messagepoint, you can communicate to customers on a first name basis using content that is targeted at their individual needs and preferences, including language preference. Messagepoint turns bulk communications into personalized communications with minimal additional effort, improving the effectiveness and reach of your message.
Test
Testing allows flexible pre-flighting and reporting on the qualification and delivery of authored content with moderate volumes of test data. Messagepoint provides two ways to test touchpoint delivery: using test data files containing sample recipients and associated data, and using complete production data files with simulated deliveries. In each case, Messagepoint generates reports that enable you to confirm message placement, content, and targeting. Next, proofs lets business users request and review what the finished product will look like, prior to committing to print or delivery, and ensuring that content is displayed the way it was intended. This process is entirely in the users hands and does not require IT intervention or involvement. Proofs are stored and managed in the system, allowing other users to review the latest and greatest, or the previous version. Simulations allow for large volume testing which can be performed using production-level volumes of test data, or with production data itself.
Approve
Ensure that messages destined for customers are compliant with corporate brand standards, regulatory requirements, and are on-message through an online, configurable approvals process that ensures that no message gets out before its time. Eliminates the need for offline or email based content approval workflows. Messagepoint serves as the system of record to automatically manage each step requiring approval, documenting each approval and sending out email notifications as required. Users can also be configured into functional or organizational workgroups to focus their view to just the touchpoints and content items of immediate interest.
Deliver
Messagepoint can deliver your targeted, personalized touchpoint content by print or email, depending on the preference of your customers. Integration with HP Exstream and GMC PrintNet ensures that the transition from generic content to highly targeted and personalized messaging is a smooth one, with minimal disruption. Messagepoint doesn’t replace your existing print infrastructure; it just makes it better and run smoother, and helps you achieve your goals of improved targeting and personalization on customer touchpoints.
Measure
Messagepoint lets you to generate custom performance and audit reports for the touchpoints you generate and send. Whether at the touchpoint-level or at the message-level, Messagepoint can provide insight into the total number of impressions for a targeted message, as well as overall effectiveness of your larger touchpoint campaigns. Reports can be viewed in a browser or raw data can be extracted for integration into an existing data warehouse.
Enterprise Administration
Messagepoint was designed to support both business needs and IT requirements for managing users and deploying across large enterprise and multi-tenant service bureau environments. The administrative flexibility and security of Messagepoint lets you deploy to your organization with the granularity you require — with powerful tools for system administrators to manage users, roles, permissions, security, and tenant organizations.