Addressing the Needs of Business & IT Stakeholders

For Business Users

• Increase response rates, revenue and satisfaction by communicating one-to-one with customers through targeted online and offline customer communications.
• Reinforce messaging and branding from other campaigns using existing customer touchpoints.
• Significantly reduce the volume of unique documents you need to manage by adding variability and intelligence to dynamic touchpoints.
• Reduce production and postage costs by consolidating customer communications to the touchpoints that are read and reviewed most.
• Ensure compliance with brand, content and legal guidelines with an auditable and automated approval workflow.

For IT Users

• Maintain centralized control over the production print process, while distributing the content creation and change management effort to the users who own touchpoint content.
• Eliminate repetitive coding and testing tasks associated with managing variable content in HP Exstream or GMC Software composition software.
• Provides granular access controls to both the application and content based on the role and needs of individual users – from content creation to approvals, down to quality assurance on print outputs.
• Re-direct time and resources dedicated to managing print stream to more productive, value adding efforts.