Addressing the Needs of Business & IT Stakeholders
For Business Users
- Increase response rates, revenue and satisfaction by communicating one-to-one with customers through targeted online and offline customer communications.
- Reinforce messaging and branding from other campaigns using existing customer touchpoints.
- Significantly reduce the volume of unique documents you need to manage by adding variability and intelligence to dynamic touchpoints.
- Reduce production and postage costs by consolidating customer communications to the touchpoints that are read and reviewed most.
- Ensure compliance with brand, content and legal guidelines with an auditable and automated approval workflow.
For IT Users
- Maintain centralized control over the production print process, while distributing the content creation and change management effort to the users who own touchpoint content.
- Eliminate repetitive coding and testing tasks associated with managing variable content in HP Exstream or GMC Software composition software.
- Provides granular access controls to both the application and content based on the role and needs of individual users – from content creation to approvals, down to quality assurance on print outputs.
- Re-direct time and resources dedicated to managing print stream to more productive, value adding efforts.
