Getting Personal — One Transaction at a Time

Messagepoint is a web-based enterprise software platform that enables business users to plan, create, target and deliver highly personalized content to individual customers using on-line and off-line transactional touchpoints, such as monthly bills, statements, welcome kits and emails etc.

With Messagepoint, marketers and business users can dynamically target and personalize specific image and text content at individual customer recipients, based on the customer’s CRM profile, and using new or existing touchpoints to deliver those messages.

A single print or email touchpoint now can be used to deliver an unlimited number of variations, including promotional or education messages, logos, disclaimers, geographic-based information, etc.

Typical Messaging Scenarios

• Educational Messages
• Marketing Messages
• Regulatory Messages
• Financial Messages
• Behavioural Messages