When composing documents for multiple touchpoints, Transpromo provides business users with an invaluable opportunity to effectively blend transactional documents (bills/statements) with promotional documents (coupons/postcards/direct mail). Marketing messages can be combined with “must-read” transactional statements to influence behaviour and ultimately drive business volume.

Transpromo is not everything – it’s a new and exciting concept for marketers. Always remember, the opportunity is huge, but marketing has various options to deliver content including our flagship software product, messagepoint™. messagepoint™ is a feature rich Transpromo solution that allows non-technical business stakeholders plan campaigns, author and manage message content, target content without requiring programming, preview the content and marshal it through a customizable workflow for approval. It’s important to realize that multi-channel is key, but Transpromo is the place to start.

As you consider your Transpromo strategy, remember Prinova’s 7 key axioms:   

• Create a messaging strategy

A strategy is crucial for ensuring you communicate the right messages to the right customers at the right time. Your messaging strategy will outline your approach including the ongoing maintainability and scalability of your Transpromo solution. 

• Focus on your business need, not technology

We always tell our clients, before jumping in feet first, you must assess your environment and business requirements; evaluate both current and available technologies, and whether further investments are warranted.

• Determine how your messaging will be leveraged

Ask yourself the following questions: What are you trying to say to whom and how? Will it be integrated into the broader marketing programs? Are your campaigns and messages multi-channel and multi-touchpoint?

• Involve the owners and stakeholders of the business process

Transpromo impacts several stakeholder groups within an enterprise; ensure they have a voice and provide them with the tools they require to collaborate with each other.

• Develop a structured workflow

An efficient and scalable Transpromo solution requires an automated solution like our messagepoint™ campaign management technology to provide the mechanism for effectively managing your multi-channel campaigns and content.

• Testing is crucial – Targeting criteria can be complex

 messagepoint™’s test-case management ensures accurate delivery and effective prioritization relative to other messages. 

•  You must track and measure results

messagepoint™ allows business users to easily view statistics and measure the performance of their messages and campaigns across all touchpoints and channels. Once you have launched your Transpromo strategy, don’t forget post implementation; it is as important as the planning and implementation stages. During post implementation, ensure that a solid team is in place, who can actively manage the content immediately. Ensure that messages are innovative, relevant and fresh.