messagepoint™ 3.1 with Insert Management and Postal Optimization

messagepoint now provides a major functionality enhancement by introducing a solution for Insert Management and Postal Optimization, with facilities for managing inserts, insert schedules and postal rate sheets. Some of the features introduced in messagepoint 3.1 include...

• Visually manage inserts with the same fast, intuitive user interface and navigation utilized for messagepoint’s marketing, regulatory and informational message management;

• Extensive shop floor and business user considerations in system administration functionality and controls, including schedules, bin assignments, workflow and inserter setup reporting;

• Industry-leading customer targeting enhanced with optional insert timing, prioritization and postal weight optimization;

• Easy, flexible reuse and updates of previously established insert schedules;

• Compatibility with all major physical inserter manufacturers interoperability interfaces;

• Secure multi-tenant environments serve the needs of large print operations and print service providers; and

• Apply actions to multiple schedules at once making insert schedule maintenance simple and effective.

For more information on messagepoint features including new functionality introduced in version 3.1, please contact sales@prinova.com.

Prinova’s messagepoint enterprise message management solution enables business users to rapidly plan, create, target and deliver highly personalized content to transactional documents and other customer touchpoints.

On average, 90% of transactional documents are opened with the typical consumer spending 1-3 minutes reviewing their statements and bill. The messagepoint software solution allows business users to integrate promotional and informational messages directly onto these touchpoints turning them into valuable communication tools. Using either specific messaging “Zones” or full page “onserts”, content can be targeted and personalized down to the customer level replacing less effective options such as inserts and direct mail. Marketers and other business users can easily plan, create and target content based on customer attributes or buying behavior to develop highly relevant campaigns, thus increasing awareness and improving campaign results. Previously wasted white space can now contain useful and relevant customer specific content.

messagepoint puts business users in control of message management allowing them to develop content and track message performance in real time through a single tool without IT involvement.

Features

With messagepoint, business users can now…