The first Enterprise Message Management software solution for managing message content across all touchpoints.

  
   
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The Next Generation of Message Management...

Announcing the launch of version 3.0 of our messagepoint™ enterprise message management software which includes more than 100 new features and increased functionality to its web-based solution. messagepoint enables business users to rapidly plan, create, target and deliver highly personalized content to transactional documents and other customer touchpoints. The messagepoint solution continues to put marketing and other business users in control of message management allowing them to develop content and track message performance in real time through a single tool without IT involvement.

New features include:

  • Enhanced user interface
  • Workgroups
  • Selectable messages & parameters
  • Data Connector Bus
  • Reporting integration
  • Multi-Channel Delivery Connector Bus

Prinova’s messagepoint™ enterprise message management solution enables business users to rapidly plan, create, target and deliver highly personalized content to transactional documents and other customer touchpoints.

On average, 90% of transactional documents are opened with the typical consumer spending 1-3 minutes reviewing their statements and bill. The messagepoint software solution allows business users to integrate promotional and informational messages directly onto these touchpoints turning them into valuable communication tools. Using either specific messaging “Zones” or full page “onserts”, content can be targeted and personalized down to the customer level replacing less effective options such as inserts and direct mail. Marketers and other business users can easily plan, create and target content based on customer attributes or buying behavior to develop highly relevant campaigns, thus increasing awareness and improving campaign results. Previously wasted white space can now contain useful and relevant customer specific content.

messagepoint puts business users in control of message management allowing them to develop content and track message performance in real time through a single tool without IT involvement.