Prinova customer, CIGNA, wins prestigious awards for its Explanation of Benefits re-design

TORONTO ‒ Oct. 21, 2011 ‒ Prinova, Inc., a leader in the Customer Communications Management market, with a focus on integrated multi-channel customer messaging, announces two awards for the redesign of CIGNA’s Explanation of Benefits statement.

CIGNA is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security. The Explanation of Benefits, considered the industry’s key customer communication, earned “Excellent” designation for clarity, content and design by DALBAR, Inc., a leading third- party evaluator of communications quality for the financial services and health care industries. The EOB statement achieved a perfect score for its “bill summary” and “details” sections and earned DALBAR’s “Seal of Approval”.

The statement also earned the Center for Plain Language ClearMark award for excellence in the “most improved private sector document” category. More than 80 government agencies and private businesses competed for this year’s Center for Plain Language ClearMark awards.

"Prinova is proud to have partnered with the great team at CIGNA for the revitalization of this award-winning statement," said Nick Romano, President and Co-founder of Prinova. "Prinova has been an industry leader for over a decade. We pride ourselves in our ability to apply best practices based on our experience, envision the next trends in customer communications, and develop solutions that encompass both."

Prinova’s Communication Services team worked closely with CIGNA to create the award-winning Explanation of Benefits design. In addition, Prinova refined the content and plain language measured for these prestigious awards.

CIGNA is one of only four to earn DALBAR’s “Excellent” designation. DALBAR’s method of evaluating print communication has been developed and refined over the past two decades. Important features include qualities such as design and language that result in the consumer’s ability to understand the significance of the information and easily answer pertinent questions.

"CIGNA has worked closely with Prinova for over 5 years,” stated Ingrid Lindberg, CIGNA's customer experience officer. “CIGNA's improved Explanation of Benefits is one in a series of innovative customer resources that result in the consumer’s ability to understand the significance of the information and easily answer pertinent questions. We look forward to our continued and growing relationship with Prinova.”

About Prinova, Inc.

Prinova, Inc. is a leader in developing and delivering innovative software and services within the Customer Communications Management market. Prinova’s Communication Services combine strategic communications consulting; graphic and information design; market research; and content creation and plain-language writing, to create best-in-class printed and online transactional documents. Prinova's messagepoint solution helps companies strengthen their customer communications while delivering a powerful ROI. It enables business users to rapidly plan, create, and measure consistent, highly personalized multichannel messages delivered into transactional documents (bills, statements, policy documents etc.) and other touchpoints. With messagepoint, users are able to manage any type of message (promotional, regulatory, financial, educational, and behavioural) for delivery across multiple touchpoints. messagepoint bridges the gap between Enterprise CRM tools and document composition engines. For more information, visit www.prinova.com.

Editorial Contact:

Chris Miller
+1 416 687 5376
chrism@prinova.com

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